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Conference of

Managing Sports Investment and Sustainable

Development in the Gulf Arab States

During the period 29-30 March 2020

فندق الجميرا – دولة الكويت

State of Kuwait

الاستشارات و الدراسات الاقتصادية الاستشارات و الدراسات الاقتصادية

Introduction

The mutual relationship between economy and sports has grown rapidly in the past years. Sports investment is considered the same as any field in the field of investments and contracts in the world, where investment in sports institutions has contributed to a qualitative shift in facilities and games, and the adoption of sporting talents.

The International Olympic Committee adopted the Olympic Movement Program for the twenty-first century, which allowed the Olympic Games to be run on a sustainable development basis.

Sport is no longer merely sport activities exercised for the purpose of fitness, health and disease prevention, or to watch for recreation and enjoying its arts, but also works to establish the spirit of loyalty and belonging of citizens and fans and unite under the flag of the nation, and has a lot of economic, political and social returns to contribute to achieving economic development.

Sport is a tool for initiating social development and improving social cohesion and solidarity among individuals. The United Nations Office on Sport for Development and Peace has been pursuing its youth leadership program since 2012 with the aim of training and empowering youth leaders from disadvantaged communities to use sport as a tool for progress and development through establishing strong and coherent partnerships for real improvement and the achievement of sustainable development goals.

The world became more interdependent than ever, and sport as a global phenomenon has the potential to connect influential networks involving diverse partners and stakeholders who share a commitment to sustainable development.

The Cooperation Council for the Arab States of the Gulf countries have embarked on an ambitious policy to diversify the oil-based economy through ambitious economic insights.

In Kuwait, Kuwait Vision 2035 was launched to transform Kuwait into an attractive investment financial and commercial center, in which the private sector leads the economic activity, competitiveness is promoted, the efficiency of production is raised in the shade of a supportive institutional state apparatus, values are established, social identity is maintained, human development and balanced development are achieved, an adequate infrastructure, advanced legislation and an encouraging business environment are provided.

As sport is now considered a massive source of income in the whole world, which indicates that sport has turned from a hobby and fun to an industry which is considered one of the most successful areas of investments. Sports investment fields ranging from construction, marketing, education, treatment, sports media and sports tourism.

Hence, the importance of this conference to identify the policies of ministries, governmental and private institutions in the diversification of the Gulf economy and maximize investment in sports and its role in developing the individual and sustainability of his development through the establishment of new mechanisms for managing sports investment, through working to face social issues and challenges and developing appropriate methods and means in gaining and attracting sports investments, whether in constructing sports facilities or establishing specialized sports platforms and how to shift from planning to manage the future to thinking for making the future in the field of sports investment, and coming up with recommendations and suggestions for effective policies and strategies to manage sports investment and direct it towards sustainable development of the Gulf individual and society.

Within the framework of that, and under the vision, mission and objectives of the International Academy of Development, which are represented in preparing a new generation qualified with the latest scientific concepts, skills and modern technical methods used globally in various fields working to raise the professional and knowledge level of professional work in all institutions of the State, our choice and initiative to organize and hold the Academy Annual Conference on Managing Sports Investment and Sustainable Development in the Arab Gulf States.

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